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1. What are the keyword phrase scores based on?
- Accuracy
- Popularity
- Seasonality
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2. Which discovery questions should you ask the business before starting keyword research? Choose 3 options.
- What are your business goals?
- What revenue (the number) did you get/have last year?
- Are there any seasonal trends in your audience behavior?
- What problem do you have as a business?
- What problem do you solve for the customer?
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3. Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?
- PPC Keyword Tool
- Keyword Magic Tool
- Keyword Overview
- Organic Traffic Insights
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4. What does the keyword difficulty score tell you?
- How difficult it is to understand that keyword
- How difficult it is to rank for that keyword
- How difficult it is to find that keyword during keyword research
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5. The search results displayed for any query are based on what Google interprets to be the searcher's intent.
- TRUE
- FALSE
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6. Which SEMrush tool provides you with information about not provided keywords?
- PPC Keyword Tool
- Keyword Magic Tool
- Keyword Overview
- Organic Traffic Insights
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7. Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?
- Position Tracking
- Keyword Magic Tool
- Keyword Overview
- Keyword Difficulty
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8. Why should you analyze your competitor's pages that have the most inbound links pointed to them?
- The content of these pages is very difficult to rank for, so you should avoid these topics
- You should target these pages' keywords in your CPC campaign in order to steal the competitors' traffic
- You should consider that the content of these pages is important to their audience and their customers
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9. Excellent keyword research is a one-and-done tactic - you should only do it once to boost your site rankings.
- TRUE
- FALSE
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10. Proper keyword research allows you to rank with text-only content - and nothing else.
- TRUE
- FALSE
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