All-in-one solution to boost your online-store. From SEO to SMM, SEMrush helps you drive more sales. Find out how to get more traffic with paid and organic search, build a brand and manage your marketing team work. At SEMrush, we're happy to support your boldest business dreams with data.
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Exam URL: https://www.semrush.com/newacademy/library/exams

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1. How do you get charged with PPC?

  • You pay when a user clicks on your ad that leads to your website.
  • You pay when ads are shown to a user.
  • You pay when a user clicks on your ad that leads to your website and makes a purchase.
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2. Which is not true about display advertising?
  • Your target audience for display advertising is not limited to the number of people looking for you on the web.
  • Display traffic is both cheaper and more plentiful.
  • It brings traffic with the strongest buyer’s intent.
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3. True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.
  • True
  • False
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4. Which part of the sales funnel has the users?
  • The middle
  • The beginning
  • Same number throughout
  • The end
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5. Which step in the decision making funnel do most people fit in.
  • Action
  • Awareness
  • Desire
  • Interest
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6. What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

  • Know how much to pay per click
  • Understand the cost for each of the conversions along the funnel.
  • A/B test different ads for highest CTR
  • A/B test different variations of stages along the funnel
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7. More sales copy helps sell to users that are
  • To both groups
  • Higher up on the decision making funnel (first becoming aware)
  • Lower on the decision making funnel (ready to take action and buy)
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8. How do you get more meaningful statistics without spending more money? Choose 3 correct answers.
  • Add keywords
  • Limit your advertising to fewer products
  • Target fewer keywords
  • Focus on fewer users
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9. With search advertising, what are advertisers competing with each other for?
  • Higher conversion rate
  • Ad position
  • Number of ad clicks
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10. Google Ads hierarchy, from largest to smallest, is:
  • Campaign ->Account -> MCC -> Ad Group
  • Account ->MCC -> Campaign -> Ad Group
  • MCC -> Account -> Campaign -> Ad Group
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11. What are Google Search Partners?
  • Websites that aren’t Google properties, but have a search box which delivers Google’s search results
  • Websites that belong to Google
  • Advertising agencies that manage Google search campaigns
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12. The negative exact keyword ‘-[beach chair]’ will exclude the following search term:
  • Beach chairs
  • Best beach chairs
  • Best beach chair
  • Beach chair
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13. Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.
  • Maximum, show up
  • Higher, convert
  • Lower, sell
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14. Which two statements are not true about Google Ads Keyword planner?
  • It helps forecast the search volume.
  • It is only available in your current location.
  • keyword ideas.
  • It is a not a free tool.
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15. True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.
  • True
  • False
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16. What is the primary metric for determining a winning ad?
  • Clicks
  • Lowest cost per click
  • CTR
  • Ad position
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17. What does PLA stand for?
  • Priority Listing Ad
  • Paid Listing Ad
  • Product Listing Ad
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18. True or false? Uploading a CSV of your data sheet from your computer will allow you to set an automated schedule.
  • True
  • False
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19. Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.
  • Interest
  • Awareness
  • Desire
  • Action
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20. True or false? Frequency capping sets limits on how many times the same person can see an ad.
  • True
  • False
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21. How many ad sizes are there on the GDN?
  • 20
  • 10
  • 30
  • 25
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22. Which example of display targeting is not one that targets users by content?
  • Remarketing
  • Contextual Targeting
  • Targeting Topics
  • Placement Targeting
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23. Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.
  • banner, identical
  • text, different
  • text, identical
  • banner, different
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24. Ads for Universal App Campaigns are created
  • Automatically in the Merchant Center
  • Automatically from the Google Play store listing
  • In the Google Ads UI
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25. True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs
  • True
  • False
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26. How much budget should you set when launching your universal app campaigns?
  • 50 times that of your target cost per installation
  • 25 times that of your target per cost installation
  • The most you’re willing to lose to gather stats until you’re profitable
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27. If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?
  • $2
  • $0.2
  • $0.02
  • $0.002
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28. Which is not an example of a dimension?
  • Days of the week
  • Visitors
  • Devices
  • Cities
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29. Conversion optimizer works by
  • A/B testing your landing page for higher conversion rates
  • Automatically adjusting bids keywords as well as other dimensions in a campaign
  • Automatically finding targeting that will be more likely to convert into users
  • Running your campaign during hours where users will be more likely to convert
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30. True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.
  • True
  • False
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31. True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.
  • True
  • False
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32. When you have dedicated landing pages, who is the home page meant to serve?
  • Users that do not know you
  • Both groups
  • Users that already know who you are
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33. Which is not a consequence of the situation when you don’t bid on your brand name?
  • Losing users who are specifically searching for your brand
  • Losing positions in organic SERP
  • Losing sales from people that are ready to buy, but research you first
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34. Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.
  • easy, visible, visible
  • easy, relevant, relevant
  • complicated, relevant, irrelevant
  • expensive, top-ranked, relevant
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35. How should Remarketing lists be segmented? Choose two options:
  • Number of visitors to your landing page
  • Value of the users on the list
  • Different ad messages that could work best with them
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